Gary_Bembridge
Latest Blog Posts - Marketing Unleashed
- The difference between journalists and bloggersI was invited to attend a "Discover Cruises" Roundtable to discuss the role of bloggers in the travel and cruise industry. The organization is a collection of the main cruise companies who are looking to promote cruising. They asked me to talk about...
- Gary Bembridge Marketing Mix Man Podcast Voted 6th Best European Business PodcastGary Bembridge Marketing Mix Man Podcast Voted 6th Best European Business Podcast I am pleased to announce that my Marketing Mix Man Podcast was voted the 6th best podcast in the European Podcast Awards for all of Europe! It was the voted the 4th b...
- Marketing Mix Man Podcast in European Podcast Awards 2012. Your Vote Needed!on Oct 30, 2012 in european podcast awardsI am pleased to say that the Marketing Mix Man podcast is in the shortlist for a European Podcast Award again this year. I won awards in 2010 and 2011 and would love to get an award again this year. Although the final decisions are made by a panel o...
- Asian Skincare 101 – land of opportunity and misconceptionon Oct 29, 2012 in Jonathan Rudd Guest PostThis is another Guest Post by Jonathan Rudd, a marketer from Europe now working in Asia. In his series of guest posts he shares his learning and observations about consumers, marketing and trends as a European working in this fast developing and dyna...
- Speaking At iStrategy Conference LondonI am going to be one of the speakers at the iStrategy Conference in London at end end of November. These conferences collect together a few hundred leading senior marketing people of marketing director and above level to review the latest trends, thi...
- What can 350 Travel Bloggers at #TBEX Girona Teach Brands About Targeting and Differentiation? And Brands Them?Photo: http://www.only-apartments.com This article discusses the importance of clear targeting and differentiation. It applies to anyone looking to connect with consumers, from part time travel bloggers through to the biggest brands in the wo...
- Marketing Mix Man Podcast #56: Competitive Point of DifferenceEpisode #56 of the Marketing Mix Man Podcast looks at the importance of having a competitive point of difference. The CEO of Sainsbury's Supermarket recently said that many brands and companies lack a real competitive point of difference. I expl...
- How To Deal With Online Criticism And Attacks.How To Deal With Online Criticism And Attacks. Stuart Heritage Talking at BlogCampUK London If you run a blog you will get helpful and supportive comments. You will also get abuse, criticism, nasty snipes and personal slights. It is an unfortunat...
- Podcast #55: Paralympics 2012 - inspired marketingon Sep 12, 2012 in Podcast marketing podcastEpisode #55 of the Marketing Mix Man Podcast is now available. The Podcast won awards in the European Podcast Awards in both 2010 and 2011 in the Business category. In this latest episode I expand on my recent posting about how inspired the ma...
- Paralympics London 2012: Why I Salute Their Incredible and Inspiring Communication. Wonderful!on Sep 1, 2012 in strategy Branding Advertising Marketing London 2012 Paralympics Competitiveness olympicsIn this post I want to celebrate, and congratulate, the Paralympians and the London 2012 Paralympics Organizing committee for showing how a brilliant strategy and marketing can change prejudice and established attitudes. The London 2012 Paralympic...
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