In the international brand of smart phones in the camp

 In the international brand of smart phones in the camp
Domestic handset how to stand up this is a big issue, but, I believe that the issue behind must have method. But, the brand model case is the subject of one of the ways, with good brand model case this creating the brand weapon will let you of the brand construction little take many tortuous paths. Domestic handset is China's communication terminal of a new, will soon stand up from the most basic appearance, quality, marketing the three aspects, just may start in the near time grew up in and on their feet.


Always feel that something, so the article by a week to launch. Sure enough, the international and domestic in just a month happened a series of major events, let a person have to calm down and meditation. The first international, said the first shake the largest is the "Google $12.5 billion acquisition of MOTOROLA mobile"; The second thing is "HP webOS phone and officially announced the give up flat computer"; The third thing is "apple generation, the former leader of the jobs chief operating officer Tim cook, power"; In China's largest mobile phone market vibration events is "lei jun configuration and beyond imagination with strong price of smart phones have been staged, cosmetic packaging on millet domestic cheap smartphone era". The international and domestic concentrated in a month before the outbreak of the big events, through a series of phenomena analysis, communication terminal is experiencing 3 G intelligent fusion to integration and shuffle.


History is similar, but never repeat itself. When domestic handset will many international brand extrusion of the Chinese market, have pomp wouldn't come back. With intelligent the rapid spread of the mobile phone, the mobile market has entered into an unprecedented period of "quick" era, from research to sale, in order to win, for slow and fast losing case will be as time promoting is staged continuously. Earlier, apple is because the earliest introduced in the mobile market touch the screen size and the concept of blasting operation, thus opening night red big screen smartphone universal precedent. And now, good at speed of the war of cheap, not only as samsung is more the overwhelming strength in placing outbreaks.


At present many international brands mobile phone market fretting cases, domestic handset to how to improve their competitive advantage is becoming the current domestic handset in the face of the facts the status quo. Although, cool, zte, huawei,hsmaubpd12  TianYu had earlier stepped out of the first step, but more domestic handset brand more need to get professional guidance, so as to promote domestic handset in the market "let flowers bloom", further "schools of thought contend" its to a height of the smartphone era.


ChenYuZhou nearly three years has been paying attention to their phones into 3 G after age, the development situation of 3 G licences though when just send down each big telecommunications operators some exaggerated and from now don't seem too realistic propaganda, but time the footsteps, but not so and stagnant. Instead, for example, is more and more profound was just 3 G licences issued from video when most operators can call to 3 G mobile phone to interpret and spread. And now the situation is "video calls" is only 3 G smartphones one of the function. The application of the Internet, is more games, the bo, multimedia, business and experience and application.


Therefore, ChenYuZhou based on domestic handset, intelligent 3 G, 4 G era, special requirements of the development of proposed "brand model case" for the theory of homebred brand promotion of the smart phone market competitive superiority of service. Since 2007 after the spell iPhone, a mobile phone market rules of the game actually have change completely. With Google with Android smart phones, and competitive market like was completely turned into "ecological system" wrangling. And each mobile phone manufacturer in this global development tendency all hope to form his own ecosystem, let hardware, software, developers, and users will benefit from it.


The idea is good, but do not use a, two words can solve the problem. In the international brand of smart phones in the camp, we can not deny "ecological system" really has become a fact of life. Its reason in these international brand most have master "brand model case" make its brand products method and skill. And as just the start into a new intelligence in the age of 3 G mobile phone number, of course, in "products brand model case" make qualifications is shallow on.
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