Benefits of Alexa ranking
Online advertising is fast gaining popularity among companies and businesses; every business owner wants to know which sites he should use to advertise his products. This problem has been solved by Alexa Internet as they have designed the unique concept of ranking the websites based on their popularity.
Although Alexa claims that several factors are taken into consideration before calculating the website rankings, but this system is primarily based on user data collected by Alexa from the internet users through the Alexa toolbar. The websites which are the most popular are given the top rankings which seem to be very much true. For example, as per the Alexa rankings, the top 4 websites in the internet today are Google, Yahoo, Facebook and Youtube. One can also check these website rankings on Alexa’s website or by installing the Alexa toolbar on their system
The method for calculating the website rankings is based on a simple formula – the amount of online traffic in terms of the number of visitors that a website or blog gets during a particular time is calculated to know which website or blog is getting the maximum number of visitors. But this requires installation and running of Alexa toolbar on the systems of the online users as the user data is collected through this toolbar.
The online advertising and marketing companies use this data to determine which the top websites are so that they can place their advertisements on them. The amount of money charged by these websites depends on these rankings. Top Alexa rankings can prove to be highly beneficial for websites as it can give them lots of advertisements which can significantly improve their earnings.
The method used by Alexa for website rankings is a fair one as it takes into account the data for the last three months and takes the average value for that period. This gives it a more realistic and true value. This is why so many companies have implicit trust in Alexa rankings. But only those websites data is used which are visited by the users via the Alexa toolbar.
Even though this data may not be 100% accurate, still it is considered to be a reliable indicator of measuring the popularity of the websites due to the absence of any other reliable alternative. Hence, if you also want to make your website popular, look for ways to improve its Alexa ranking.
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