Positive Impact of Alexa rankings
With online advertising becoming big business these days, every website is vigorously competing with each other to get a share of this. The advertising and marketing companies have also become very cautious and want to use only those sites which seem to enjoy more traffic then others.
There are millions of sites which exist on the internet but only a handful of them are being visited by most of the people. Although almost all the websites claim to be the top ones, no independent source of verifying these claims was available. This gap was filled by Alexa Internet through its Alexa rankings. These rankings are used to measure the popularity of websites as per the volume of traffic in terms of visitors that they get during a given period of time. One visitor to one website is counted only once.
This data is collected through users who use Alexa toolbar as part of their web browser. Critics complain that this data is incomplete and does not give an accurate picture; still most of the companies and people believe this data to be a fair representation of reality due to the absence of any reliable alternative. The collected data is thoroughly analyzed and sorted. All the personal homepages are kept aside. The data for only top level websites per user per day is counted once. It means that if a user visits a website ten times in a single day, ten it would be counted as just one entry. This data is collected over a period of 3 months and rankings are calculated as per the average number of visits for a website. Experts and analysts consider this to be a good way to calculate website rankings as the time period considered is fairly large to give a true picture of reality.
Companies who are seriously involved in online business give significant weight to their Alexa rankings as it gives them an idea of how well their online business is doing. It also helps them in measuring the effectiveness of their online marketing and search engine optimization efforts. In addition to this, a top ranking of their websites also helps them in attracting online advertising companies to them which can improve their revenue. Online marketing companies also want to deal with only those websites which are the most popular. Hence, a good Alexa ranking for your website can not only make your business successful but can also help you to earn extra through online advertising.
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