Showing posts about "dresses"
At nearly every store appearance, he's greeted by working women, stay-at-home moms and ladies who lunch who share stories of how wonderful they feel wearing his dresses.
"I love that," Meister said during a recent visit at Saks Fifth Avenue in Houston. "The dress customer is really a Southern customer. I'm so grateful women in the South still love dresses.
An Ohio native, Meister began his career at Danskin, the bodywear company, where he mastered stretch fabrication and uses the technique in his designs today. In 1998, he launched his own label with yellow prom dresses, then with day dresses. Among his celebrity fans are Tina Fey, Diane Lane, Queen Latifah and Sharon Stone.
Meister talks about his love for work, his travels and his love for a dog named Petey:
Q: Why is Texas such a big market for you?
A: Southern women love dresses online. They love getting dressed up, and they change clothes for the event. What they wear to work, they aren't wearing to dinner. Southern women still love dressing for the occasion. They are the best.
Q: How difficult is it to reinvent the dress each season?
A: Actually, it's easier because after you've done it for a while there are certain things you know don't work, women don't like and aren't going to buy. For example, red cocktail dresses used to be important, but look around: You won't see many in stores now. Women don't want red dresses right now.
Q: If red is out, what's the "it" color in dresses?
A: Navy and black are always good. Metallics and neutrals are really big and shades of blue. But the dress customer tends to be a Southern customer, and she loves bright, happy color.
Q: Are cocktail dresses still popular?
A: Everything is cyclical. For a while, women were buying cocktail dresses. Now, gowns are doing better than cocktail dresses because women haven't worn gowns in so long. Women are now buying way more gowns.
Q: What else have you been up to?
A: We launched a signature collection for Bergdorf Goodman at a higher price point for evening based on the red-carpet dressing I've been doing. I'm doing fashion commentating on TV, which I love.
Q: Who is the most exciting celebrity to dress?
A: For the red carpet recently, it's Diane Lane. She's a classically beautiful woman with an amazing body. We've done Viola Davis and Octavia Spencer a lot. But my all-time favorite is Sharon Stone. She's smoking. When she puts on a dress, get out of the way.
Q: We know women love your dresses, but do you ever get complaints from customers?
A: Of course, some of the women in the dressing room are brutal.
Q: What's the worse thing you've heard?
A: One woman said, "This is the ugliest thing. What were you thinking?" I just smiled and said, "I don't know what I was thinking. Clearly I was wrong."
Q: Would you ever design anything other than dresses?
A: Because we're known for fit, swimwear would be great. I'm game for most anything.
Q: You and your partner, talent agent Alan Siegel, have been together for 20 years. What's your secret?
A: I think it's partially getting lucky in meeting the right person. We have a blast together. We have a house in Palm Springs and go out every weekend. We just chill by the pool.
Q: Do you get inspired when you travel?
A: We're going to Belize in May and South Africa in the fall. When you're in a culture you've never been in, that alone will inspire you to think differently.
Q: Would you ever do an affordable line on a shopping network or something similar?
A: I would, but I don't think it's the right time for my brand right now.
Q: Your biography mentions an invisible dog. Is that right?
A: Yes. For 14 years before we got our Havanese named Petey, we had an invisible dog named Petey.
Q: That sounds a little crazy.
A: Don't disparage invisible Petey (Meister laughs). There's a difference between imaginary and invisible. Imaginary means it's in your head. Invisible means he's there, you just can't see him. He was fabulous.
Q: What about the real Petey?
A: He's my buddy. He's the cutest dog in the world. He's one of the best things that happen to us. Even if you have a bad day, all he wants to do is jump up and have his belly rubbed. He gets groomed and gets blueberry facials to help clean his whiskers.
Q: Why blueberry?
A: Blueberries have antioxidants, you know. I love that dog.