Showing posts about "e-marketing"
The Way of Doing e-Marketing
The Way of Doing e-Marketing
Internet marketing is the kind of marketing which is conducted on the basis of internet to achieve certain marketing purposes.
At present,the enterprises increasingly attach importance to Internet marketing. Basically, each enterprise has its own independent website and industry platform to do business activities. Compared with other industries, it is much more difficult to do network marketing in the machinery industry. After all, there is particuliarity in this industry. Mechanical equipment are non-standard equipment and the deals are relatively large. It is not easy to make a deal directly for one time through the internet, but needs much more complicated procedures such as the pre-communication, and site mapping to determine a reasonable technical solution before signing the contract.
As for machinery industry, that how to do a good job with internet marketing is a problem. Here are several suggestions.
1.The emphasis paied on network marketing
So far, there are still some enterprises giving priority to traditional ways of doing business, but not paying much attention to the power of internet. They consider that it is impossible to make a deal on the internet and the traditional way of visiting many factories is the best way to make business. There are also some companies wanting to see the eftect as soon as they just establish a website. After a short time, they will give up internet marketing . therefore, whether the internet marketing can work out or not much depends on the attitude of the leader.
2.The talents specialized in internet marketing
How to carry out network marketing, who will implement, how to implement, all of these problems require careful planning and thinking, and then put into implementation, which needs professional talents.
3. The proper way and measures of marketing
The process of internet maketing is a systematic process and each procedure needs a lot of time,people and resources. The investment of time and money also plays an important role in it. It is not as easy as to establish a website, to buy several industry platforms and to update the information. From the establishment and optimization of website, the register and popularization of the serch engine to the use of B2B pialform, the use of forum and blog marketing and professional marketing team and so on, every step needs serious thinking. Therefore, a comprehensive marketing idea is necessary and then put the work into details according to the idea. In actual practice, finding and solving problems timely are also very important for constant innovation and improvement.
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