Competitiveness Blog Posts

Andy Jenkins Will not be daunted by the evident complexity of creating an affiliate community. It could be simpler than it appears. Different net referral methods available have made the internet affiliate marketing approach much more easy and cost s...

Pin It 2013 Renault Fluence. In addition to the Renault symbol, the Renault has to Istanbul Motor Show also the restyling of the sedan Fluence. Note in Europe, especially for its ZE electric variant, the Fluence has been updated aesthetics to maintai...

Tax (Photo credit: 401(K) 2012) Article originally published on Forbes.com by Kelly Phillips Erb - 09/25/2012 The United States pays more in taxes than other developed countries. It’s more expensive to do business...

Episode #56 of the Marketing Mix Man Podcast looks at the importance of having a competitive point of difference. The CEO of Sainsbury's Supermarket recently said that many brands and companies lack a real competitive point of difference. I expl...

How to improve the overall competitiveness Mining machinery is an important part of the equipment industry in China. Through the high-speed development of crusher manufacturer in the Eleventh Five-Year period, the foundation for the development of th...

In this post I want to celebrate, and congratulate, the Paralympians and the London 2012 Paralympics Organizing committee for showing how a brilliant strategy and marketing can change prejudice and established attitudes. The London 2012 Paralympic...

The history of High Jumping across the last century has proven how thinking about the same problem in different ways can yield dramatic step-change improvements in results.   Results that can completely outclass, surprise and leave the c...

Andrew Osagie: Team GB Every brand owner has to make 100% sure that they are focused on beating the market. Not their personal best. A mistake that too many make.  This is a topic I am very passionate about. Previously I wrote on the topic...

Tom Daley UK Olympic Diver: Dr Dre Headphones Anyone that watched the London 2012 Olympics will have noticed that many of the Athletes wore headphones and were listening to music. It was something I had. It was especially noticeable with the swi...

Sometimes it is easier, and more effective, to make a point through humour.  You can drive home a point, and even be a bit critical, through the use of a joke or some satirical comment. Cartoons play this role in everyday life, and the daily po...

Rebecca Adlington, a Team GB swimmer in the London 2012 Olympics, won a Bronze medal last night as I write this in the 400 metres Freestyle race. She won Gold 4 years before in the Beijing Olympics.  Rebecca Adlington won a Bronze (i.e. ca...

In 1983, David Ogilvy wrote “I doubt if more than one campaign in a hundred contains a big idea”. Has that changed since then?  Ideas. That is what marketers hire and expect their communication agencies to crack for them. So why do we end u...

The first thing that any piece of communication has to do is to stand out.  It has to be noticed.  If you don't do that then you have nothing!  This is the theme of a campaign by Ogilvy Frankfurt for the Newspaper Industry. It...

I am very intrigued and interested in the topic of the what influences someone to make the decision to buy your product or service. As all marketers and brand owners be! It an important and increasingly pressing challenge for marketers and agencies,...

I have written on the blog about how annoying and irritating adverts seem to be successful at driving business (click here to read my posting: Annoyingly annoying ads work! ) I was not suggesting that annoying people is a guarantee to be successful...

BrandTags: Crowd Sourcing what people think of brands I first came across and wrote about the Brand Tags site way back in 2008. The site has recently been taken over and launched again by a company called Solve Media. And so it is worth a revis...

I’ve been reflecting on my own behavior and temperament as I am prone to do. I think I learned something about myself today – but still have to analyse it some more.  However, I wanted to share it with you. The first time I entered a swi...

Source: http://blog.marketo.com Is it better to be a "Left Brain" or "Right Brain" marketer? To be a great marketer like Steve Jobs (Apple), Richard Branson (Virgin), Howard Schultz (Starbucks) and Phil Knight (Nike) do you need to be...

Based on the Brandz Top 100 Global Brands list just released, I believe there are at least 7 key questions everyone running a brand needs to ask and answer to help ensure success for their brand. In this posting I look at the major findings, some key...

Recently I wrote about Influencers (what is online influence, and why is everyone desperate to measure it?). In this, I look at what the difference is between an "influencer" and a "brand advocate", and why both are important. But why "brand advocate...