Direct Marketing Blog Posts

Drayton Bird Explains What Makes A Great Brand by Bob Bly

Responding to a recent article I published on branding vs. direct marketing, the great direct marketer Drayton Bird e-mailed me the following: “My friend the late Professor Andrew Ehrenberg knew more than anyone I know about what makes a brand.
by Internet Mastery Center Blog on Jun 27, 2014

Is There Too Much To Know About Marketing? by Bob Bly

When it comes to your study of marketing, are you suffering from “information overload”? Do you find there are simply way too many marketing webinars, conferences, seminars, books, e-newsletters, articles, podcasts, blogs, e-books, videos...
by Internet Mastery Center Blog on Sep 15, 2013

How To Write Copy That Speaks To The Consumer’s Concerns by Bob Bly

Subscriber DM writes: “Everyone constantly advises: know your market thoroughly—client needs, problems, concerns, worries, fears, desires, dreams etc. But I am exceedingly frustrated that nobody advises and clues you in on just how to exactly...
by Internet Mastery Center Blog on Aug 24, 2013

What You Need To Know About Testing And Tracking.

Testing & tracking are really the cornerstones of any direct marketing based business, including virtually every business model in Internet Marketing. It really doesn’t matter whether you’re building AdSense sites, creating and sellin...
by Internet Mastery Center Blog on May 29, 2013

The Danger Of Subjective Opinion by Bob Bly

“What’s hot in B2B marketing?” I recently asked my colleague JD. “Video,” JD replied without hesitation. I smiled, because I have been writing video scripts for over 30 years ever since I worked in marketing communicatio...
by Internet Mastery Center Blog on May 28, 2013

4 Steps To Profitably Building Your Brand

Eben Pagan has just released a new free report that shares 4 powerful steps to build your brand and market your products and services. Inside, you’ll learn: 1) The two types of branding and why most companies use the WRONG one when they spend m...
by Internet Mastery Center Blog on May 13, 2013

New Google Algorithm Demands Better Article Writing by Bob Bly

The Google algorithm used to reward online marketers for posting lots of short, poorly written articles on their web site; “content mills” sprang up to meet the demand. How bad are those content mill writers working for as little as $15 p...
by Internet Mastery Center Blog on Mar 14, 2013

Samsung Creates Sparks with Unique Digital Direct Marketing

CASE STUDYSamsung Creates Sparks with Unique Digital Direct Marketing Ë“We’ve been using eCircle for the past four years and have been consistently happy with them. They provide a very sophisticated email system which allows us to customise our...
by MBA and BBA reports on Jan 14, 2013

RIA Software Company | SMS and Bluetooth Marketing Software

RIA Software Company, leader in Bluetooth Marketing Software, Bluetooth Advertising Software, Proximity Marketing Software, SMS Services Software, GPS Locator Software: [bluetooth,bluetooth marketing,bluetooth advertising,proximity marketing,bluetoot...
by Nota Bene on Sep 30, 2012

Don’t Make This Common Marketing Mistake by Bob Bly

These days, modern marketing is trend-driven. Facebook…Google Plus…Foursquare…Pinterest…YouTube…app ads. These—and not good, old-fashioned ROI-driven direct marketing—are what capture the headlines in marketing trade...
by Internet Mastery Center Blog on Jun 1, 2012

7 Key Questions to Ask When Hiring a Direct Marketing Agency

7 Key Questions to Ask When Hiring a Direct Marketing AgencyBy Robert Lerose. Hiring an outside direct marketing agency requires an investment of money, time, commitment and trust. There’s also the risk of putting your company’s reputatio...
by Apple Capital Group Blog on Apr 18, 2012

David Ogilvy’s Dirty Little Secret by Bob Bly

A “swipe” file is a collection of promotions you have collected from other marketers. “A good swipe file is better than a college education,” says my old direct marketing professor, master copywriter Milt Piece. The swipe file...
by Internet Mastery Center Blog on Feb 22, 2012

The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!

Tweet Related Direct Marketing Products Posts Related to The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Dire...

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Tweet Posts Related to No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing BusinessesHow To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies A...

Direct Marketing: Strategy, Planning, Execution

Tweet Posts Related to Direct Marketing: Strategy, Planning, ExecutionHow To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!Find More Direct Marketing ProductsThe Complete Guide to Direct Marketing: Cr...

The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work Reviews

Tweet Find More Direct Marketing Products Posts Related to The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work ReviewsHow To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE C...

The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work Reviews

Tweet Find More Direct Marketing Products Posts Related to The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work ReviewsHow To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE C...

Commonsense Direct & Digital Marketing

Tweet Posts Related to Commonsense Direct & Digital MarketingHow To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!Find More Direct Marketing ProductsMarketing ReviewsRelated Marketing ProductsInte...

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!

Tweet Find More Direct Marketing Products Posts Related to How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!Internet Marketing – For Income, Influence and Impact – Turn Your Passions i...

5 Steps To A Powerful Guarantee by Bob Bly

“Use a strong guarantee” is standard advice in direct marketing. Without a strong guarantee, your sales will slow to a trickle since buyers are hesitant to buy products over the Internet, phone, or by mail sight unseen. But what exactly m...
by Internet Mastery Center Blog on Nov 27, 2011
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