Market Leader Blog Posts

BMW Mottorad and TVS have joined their hands together to launch sub 500cc motorcycles in India. It has already been in news that the two would soon join hands via Husqvarna brand. Speaking on the tie-up with TVS Motor, Stepan Schaller, President BMW...

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable Developing a marketing strategy Marketing strategies serve as the fundame...

After launching successful series of Yamaha bikes in India, Yamaha will develop a motorcycle which will cost as low as INR 27,500.This will be the cheapest motorcycle in the world and it is targeted at the Indian and African market since there is a l...

The German luxury car major BMW is the top luxury car seller in India leaving behind Mercedes Benz and Audi, its two rivals from Germany. Now according to a report in Live Mint, after selling 7,000 cars in the first six months of this fiscal, BMW Ind...

The Indian auto car market does not have a huge number of vehicles operating in its MPV segment. Renault, the car manufacturer from France, designs one such MPV, the Renault Scenic. The Scenic, however, has been restricted to the markets abroad as it...