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Frugal Friday with Rimmel London!

Give me inexpensive waterproof eyeliner or give me death! Or at least maim me a bit. Okay, so maybe I am slightly over dramatic, but H E double hockey sticks, I want an eyeliner that can last through heat, humidity, sweat, allergies and maybe a dip i...
by Prime Beauty on May 17, 2013
New! Marvelous Moxie Lipstick, Lipgloss and Liners from bareMinerals!!

bareMinerals is adding 42 new permanent lip shades to their Marvelous Moxie line this month including lipstick, lipgloss and lipliners. Coverage ranges from full to sheer with vibrant to-die-for shades. Love me some Moxie! When I worked in the buying...
by Prime Beauty on May 16, 2013
New Launches from Eyeko That Will Make Your Eyes Stand Out!

How utterly adorable and practical is this? A mascara “wardrobe” is just what every girl needs! The kit comes with three different brushes for three different lash looks–genius! Create your own lash l...
by Prime Beauty on May 9, 2013
Nexxus Youth Renewal Hair Care Collection – Pump Up The Volume!

As an over 40 beauty blogger I talk a lot about aging and ways to help prevent and/or lessen the affect. Have you noticed there are precious few anti-aging products for hair? I sure have and you can believe that aging effects our fabulous tresses as...
by Prime Beauty on May 8, 2013
New! Buxom Hot Escapes Bronzer

Watch the shelves of your local Sephora beauties because Buxom has two new bronzers you will definitely want to check out. Buxom Hot Escapes Bronzer ($28) are available in two gorgeous shades: Tahiti- a light golden bronze Maldives – a deep r...
by Prime Beauty on May 7, 2013
Treat Your Feet with Aquaphor and a Giveaway!

Sandal season is just around the corner and I LOVE getting pedicures. Unfortunately a shellac pedi runs about $50 where I live and that makes a weekly pedi cost prohibitive for me. So…..I have gotten into the habit of doing it mys...
by Prime Beauty on Apr 26, 2013
Laura Mercier Folklore Collection: Review, Pics and Swatches

Introducing the Folklore Collection by Laura Mercier. Rich, earthy and tribal colours inspired by cultures of South and Central America make up the Summer 2013 Collection. I’m reading a book on Native Americans in the 1890...
by Prime Beauty on Apr 22, 2013
Aveda Art of Nature Petal Essence Collection

Aveda’s Spring/Summer Collection is inspired by nature, boasting pure pastels as well as more vibrant colors. Janell Geason, Artistic Director for Aveda introduces a blossoming palette that goes beyond mineral makeup to use natural plant ingred...
by Prime Beauty on Apr 17, 2013
Frugal Friday With C. Booth and Schick Intuition

With warmer weather approaching (or in some cases already here), we want our skin to look it’s smooth and supple best. I’ve been tackling perking up my dry winter skin with this 3-step system featuring the effective and reasonably priced...
by Prime Beauty on Apr 12, 2013
New! Shiseido Perfect Rouge Tender Sheers

Created by Shiseido Artistic Director Dick Page, Perfect Rouge Tender Sheer is a line of six radiant shades that provide a gentle wash of color in one coat. The luxurious, creamy formula smoothes on perfectly as the curved tip of the...
by Prime Beauty on Apr 8, 2013
Frugal Friday With Carmex and A Giveaway!

Is your skin looking like this after the winter? No worries beauties, I’ve got something that will heal your dry skin in a snap! Read on… Carmex® has been healing dry, chapped lips for over 75 years. Finally, Carmex Skin...
by Prime Beauty on Apr 5, 2013
Review, Pics and Swatches: Shiseido Spring 2013 Makeup Collection

Shiseido’s Artistic Director Dick Page has created a beautiful collection inspired by the stunning colors of the seascape–the sunset, sand dunes and seashells. Today we’ll take a look at one of the eye shadow trios–RD299 Beac...
by Prime Beauty on Apr 4, 2013
Review: Boots No. 7 Lift and Luminate Foundation

Always on the lookout for the perfect foundation for my over 40 skin, I was anxious to try Boots No. 7 Lift and Luminate foundation ($14.99). It promises to “ lift, firm and brighten your skin- disguising lines and wrinkles as well as evening...
by Prime Beauty on Apr 3, 2013
Olay Regenerist Micro Sculpting Cream: Look Your Best Skincare!

As a beauty blogger, it’s part of my job to seek out brands that use the latest technology to create effective, reasonably priced anti-aging products that I can recommend to my readers. I was thrilled to be able to try Olay Regenerist Mi...
by Prime Beauty on Apr 1, 2013
Review, Pics, Swatches: Fashion Flair Sam Fine Supreme Color Lipsticks

The latest dream team in cosmetics is from Fashion Flair and celebrity makeup artist Sam Fine. In honor of it’s 40th year anniversary, Fashion Fair has collaborated with Sam Fine to create The Sam Fine For Fashion Fair Supreme Color Collection wh...
by Prime Beauty on Mar 25, 2013
Frugal Friday – Indulge in SoftSoaps Newest Body Washes!

I know I’ve told you several times that I don’t like foodie or gourmand scents. I lied. Well, I didn’t lie, but can I make an exception? Because I love coconut like Bubba Gump loves Shrimp. Coconut pie, coconut shrimp, Pina Coladas (y...
by Prime Beauty on Mar 22, 2013
Makeup Wars At Home Spa Day

This week Makeup Wars has our bloggers spilling their secrets to at at-home spa day. Get all the deets about their favorite spa products and rituals by clicking the next and previous buttons above click on the thumbnails at the end of this post! As a...
by Prime Beauty on Mar 18, 2013
New! Laura Mercier Creme Smooth Lip Colours!

Two of 14 new $26 Laura Mercier Creme Smooth Lip Colours available now at Laura Mercier counters and online . What would I do without Laura Mercier to keep this 50 *cough*something lady looking pretty and polished? Seriously, virtually every produ...
by Prime Beauty on Mar 11, 2013
Review: Vanessa Williams ReVitalistic Skincare Discovery Kit Hit or Miss?

Vanessa Williams, R & B singer, producer, dancer, model and actress launched her own skincare line earlier this year. It includes a five-product beauty lineup: an eye serum, anti-aging moisture treatment, enzyme skin peel and neck/décoll...
by Prime Beauty on Feb 28, 2013
Frugal Friday – Dove Color Care Hair Care + A Giveaway!

Dove has really caught my attention these past few months. I think this is the third time the brand has made my Frugal Friday list. This time it’s for a new hair care line, the Dove Color Care Collection. This collection keeps colored hair vib...
by Prime Beauty on Feb 22, 2013
