Women Over 40 Blog Posts
New! Marvelous Moxie Lipstick, Lipgloss and Liners from bareMinerals!!

bareMinerals is adding 42 new permanent lip shades to their Marvelous Moxie line this month including lipstick, lipgloss and lipliners. Coverage ranges from full to sheer with vibrant to-die-for shades. Love me some Moxie! When I worked in the buying...
by Prime Beauty on May 16, 2013
Mario Badescu Vitamin C Serum, an Essential Weapon in the Anti-Aging Battle!

Vitamin C has proven to be a valuable weapon in the battle of aging. If you’re not using a vitamin C serum in your skincare routine, you may want to think about adding this powerful anti-aging ingredient. Vitamin C benefits the skin in two impo...
by Prime Beauty on May 15, 2013
Fashion Flash Monday!

This week Deb of No Nonsence Beauty is hosting Fashion Flash! Get ready for summer with these informative posts from our Glam Squad!
by Prime Beauty on May 13, 2013
Nexxus Youth Renewal Hair Care Collection – Pump Up The Volume!

As an over 40 beauty blogger I talk a lot about aging and ways to help prevent and/or lessen the affect. Have you noticed there are precious few anti-aging products for hair? I sure have and you can believe that aging effects our fabulous tresses as...
by Prime Beauty on May 8, 2013
Delicious Spring/Summer Scents Perfect for Mother’s Day!

The changing of the seasons is a bit magical don’t you think? I really missed that when I lived in Phoenix, Arizona—nothing ever changed. No glorious spring flowers to watch bloom, no brisk mornings filled with leaves changing color and certainly...
by Prime Beauty on May 2, 2013
Soap and Glory Sexy Mother Pucker Gloss Stick: Pics, Swatches & Review

The cheeky bath and body brand Soap and Glory has recently released a new lip product– Sexy Mother Pucker Gloss Stick ($16). Lip crayons are more popular than pics of of Kim K’s baby bump this season and Soap and Glory hit on a...
by Prime Beauty on May 1, 2013
Makeup Wars: Battle of the Best Face Mask

This weeks battle is over the best skincare mask. I have two I’d like to enter into this skirmish–one expensive luxury mask and one inexpensive exfoliating mask. To see what the rest of our bloggers chose, click on the “last”...
by Prime Beauty on Apr 29, 2013
Crest Pro Health 50+ Toothpaste and Oral B Deep Sweep Electric Toothbrush

A bright, white smile can make you look up to ten years younger and Crest and Oral B Pro Health for life can help! A MORE magazine Fierce and Fabulous Winner, this new line of products defends against the dental conditions we baby boomers face...
by Prime Beauty on Apr 19, 2013
Makeup Wars Challenge: Favorite Cream or Pencil Eye Shadow

2013 is quickly becoming the year of the “cosmetics crayon.” Nearly ever brand has an eye shadow or lip crayon or pencil. From pricey high-end lines to drugstore brands, crayons and pencils abound. The awesome bloggers are always on trend...
by Prime Beauty on Apr 15, 2013
New! Shiseido Perfect Rouge Tender Sheers

Created by Shiseido Artistic Director Dick Page, Perfect Rouge Tender Sheer is a line of six radiant shades that provide a gentle wash of color in one coat. The luxurious, creamy formula smoothes on perfectly as the curved tip of the...
by Prime Beauty on Apr 8, 2013
Review: Boots No. 7 Lift and Luminate Foundation

Always on the lookout for the perfect foundation for my over 40 skin, I was anxious to try Boots No. 7 Lift and Luminate foundation ($14.99). It promises to “ lift, firm and brighten your skin- disguising lines and wrinkles as well as evening...
by Prime Beauty on Apr 3, 2013
Olay Regenerist Micro Sculpting Cream: Look Your Best Skincare!

As a beauty blogger, it’s part of my job to seek out brands that use the latest technology to create effective, reasonably priced anti-aging products that I can recommend to my readers. I was thrilled to be able to try Olay Regenerist Mi...
by Prime Beauty on Apr 1, 2013
StriVectin QVC Today’s Special Value Super-Size Treatments

Amplify your facial regimen with a collection of StriVectin products designed to help provide the appearance of firmer, younger-looking skin on the face, around the eyes and on the neck and décolletage area. The three-piece collection includes the a...
by Prime Beauty on Apr 1, 2013
Smith Farms Marshmallow Face Cream – A Sweet Treat For Your Face!

The Smith sisters manufacture and distribute a natural, organic and eco- friendly line of skincare right out of their family farm in Canada. Their initial goal was to create natural products that stood up to their mainstream non-natural co...
by Prime Beauty on Mar 27, 2013
Win It! Anti-Aging Arielle Skin Care

Beauties I have a really fun contest for you–an instant win game! Enter to win a 2 Week Supply of Berrimatrix Anti-Aging Serum from Airelle Skin Care Co-hosted by Prime Beauty! All you need to do to enter (which you can do once a day) is...
by Prime Beauty on Mar 20, 2013
Win It! Play the Instant Win Game! Anti-Aging Arielle Skin Care

Beauties I have a really fun contest for you–an instant win game! Win Berrimatrix Anti-Aging Serum from Airelle! Enter to win a 2 Week Supply of Berrimatrix Anti-Aging Serum from Airelle Skin Care Co-hosted by Prime Beauty! Try your l...
by Prime Beauty on Mar 20, 2013
How To Wear Color With the New MAKE UP FOR EVER Technicolor Eye Shadow Palette!!

This product was provided by PR for review and contains an affiliate link. Hearing the name of Make Up For Ever’s new eye shadow palette, Technicolor ($45), it is no stretch believing Dany Sans created it. After all, when I interviewed her a...
by Prime Beauty on Mar 19, 2013
Makeup Wars At Home Spa Day

This week Makeup Wars has our bloggers spilling their secrets to at at-home spa day. Get all the deets about their favorite spa products and rituals by clicking the next and previous buttons above click on the thumbnails at the end of this post! As a...
by Prime Beauty on Mar 18, 2013
Kiehl’s Powerful Wrinkle Reducing Cream & A Way To Support Your Public Schools!

Forget the Great and Powerful Oz, I’m concentrating on the Kiehl’s Powerful Wrinkle Reducing Cream ($52) to make my dream come true–a wrinkle-free face! The brand is gaining such favor with me–and all my over 40 friends! I...
by Prime Beauty on Mar 14, 2013
Review, Pictures and Swatches: Anastasia’s Bold and Beautiful Kit

Anastasia of Beverly Hills, true friend to us over 40′s has done it again. Her newest palette, The Bold and the Beautifu l is something every self-respecting beauty addict should own. First off can we talk about the pack...
by Prime Beauty on Mar 13, 2013
