Silvers Profile

Latest Blog Posts

• App-lause, app-lause!
  on Mar 9, 2012 in technology concert idan raichel iphone plug'd smartphone
  Last night, I had a close-up view of a live concert. – even though our seats were toward the back of the venue – thanks to technology. At the start of the concert, Idan Raichel (of the Idan Raichel Project) invited audience members with i...
• Our paths once crossed, and now his path has come to an abrupt end
  on Feb 13, 2012 in writing gabby giffords jeff zaslow mitch albom randy pausch the last lecture whitney houston
  hile the music world is mourning the loss of Whitney Houston, the literary world is mourning the loss of Jeff Zaslow. Jeff Zaslow and I were mere acquaintances, but I can’t keep from getting choked up as I write this. The best-selling author was tr...
• BP to Gulf Coast tourists: ‘Y’all come back now, ya hear?’
  on Dec 21, 2011 in Public Relations
  As someone who grew up in the Florida panhandle, I viewed the entire BP oil spill disaster with more than just mere distaste. I viewed it as an assault to my home, my memories, and to some of the most beautiful beaches around. I visited Pensacola Be...
• We are… Penn State! We are… embarrassed
  on Dec 12, 2011 in Public Relations
  PR folks all across the country are waxing poetic about Penn State’s public relations catastrophe. Commentary has mainly focused on PSU’s action, inaction and reaction to the PR crisis. While I wholeheartedly agree that this is a PR crisis of the...
• A word or two (or three) about a unique invention…
  on Nov 18, 2011 in writing cocktails lexicologist mixologist mixology typewriter words
  After a hard day at work, slaving over my keyboard, it’s often nice to relax with a drink in hand. Now, thanks to this hand-dandy invention, I can use a keyboard to mix up my very own libations. It’s called the Typewriter Cocktail Machine...
• Speed dating for brands?
  on Nov 14, 2011 in Public Relations #140conf branding brandsconf facebook social media twitter
  Some people talk the talk. And some walk the walk. And some, like entrepreneur Jeff Pulver, do both. Pulver organized the recent BrandsConf – “Exploring the Humanization of Brands” – in New York. As emcee for the daylong event, Pulver...
• The tricks of treats – the beauty of PR swag
  on Oct 30, 2011 in Public Relations branding pr pr swag product placement
  Living within a train ride’s distance from New York City has its advantages. Like being able to sit in the audience for a national TV talk show. Two years after my friend had applied online for free tickets, she received confirmation that she had f...
• How to reinvent yourself – and your business – in this new era of communication
  on Sep 26, 2009 in Public Relations business new media pr social media
  I recently attended a networking event in Philadelphia sponsored by the International Association of Business Communicators (IABC). In case you were wondering, IABC is a global network of communication professionals committed to improving organizatio...
• Ideas for promoting a small business
  on Sep 5, 2009 in Public Relations branding marketing networking small business word of mouth
  Where do you begin if you want to promote your business, its products or services? First, get out there and network. Go to a local chamber of commerce meeting. If you’re a woman business owner, find a women’s networking group in your are...
• If the shoe fits…
  on Aug 27, 2009 in Public Relations advertising cobbler mad men obama pitch pr speech spin
  You’ve heard the story of the cobbler’s kids. Their father was so busy making shoes for everyone else that his kids went around shoeless. I haven’t been exactly blogless. I have a blog – I’ve just been remiss about posti...
• It took a Phillies win to get me blogging again
  on Oct 29, 2008 in Public Relations baseball comcast curse divorce philadelphia phillies pr sports william penn world series
  So what does the Phillies’ World Series victory have to do with PR? Let’s start with Comcast and “the curse.” Philadelphia lore has it that no building was to be taller than city hall, with William Penn’s statue at the...
• Thank you, Peter Shankman
  on May 12, 2008 in Public Relations blog post blogs cats copywriting dogs facebook haro help a reporter out linked in myspace peter shankman pr social networking social networks twitter writing
  OK, so I’m name-dropping here. But I am sincere in my thanks to Mr. Shankman. You see, tonight I heard him speak at a River Communications Network meeting in New Hope, PA. Peter waxed poetic (if you can call his energetic, albeit ADD-induced sp...
• Man wins $102,00 at casino slot machine – NOT
  on Jan 28, 2007 in Public Relations casinos pr slots
  Philadelphia Park Casino blew an opportunity to garner some positive PR. Instead, its handling of a slot machine error turned into a PR nightmare. On Jan. 22, Stephen Wilkinson was playing the slots when an electronic billboard above the machine said...
• Welcome to my very first blog
  on Nov 1, 2006 in Public Relations crisis communications media pr
  I’ve finally jumped on the blog bandwagon. Why have I waited so long? Well, I want to keep the content fresh, which will be a challenge. When I’m not working full time, parenting, doing freelance consulting, volunteering or teaching danci...

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